Quick takeaway: clear metrics and plain language improve both ATS score and recruiter response.
What digital marketing hiring teams expect
Hiring teams look for outcomes, not just channel names. Show growth with metrics such as conversion rate, MQL volume, CAC, pipeline contribution, and revenue impact.
Clear wording and clean structure improve ATS readability and reduce recruiter confusion during first-pass screening.
Digital marketing CV summary example
Digital Marketing Manager with 6+ years of B2B and SaaS growth experience across paid search, lifecycle email, and content. Increased qualified lead volume by 42% while reducing CAC by 19% through channel optimization and landing-page testing.
Employment history sample
Use one outcome metric in each bullet so impact is clear.
Expert tip
“Launched lifecycle onboarding emails for free-trial users, increasing activation by 16% and improving trial-to-paid conversion by 9% within one quarter.”
Skills example section
Channels: SEO, SEM, paid social, email, affiliate
Analytics: GA4, attribution models, cohort analysis, funnel reporting
Platforms: HubSpot, Salesforce, Google Ads, Meta Ads Manager
Final checks before applying
Run your resume through the ATS checker and review the ATS checklist before submitting applications.