Quick takeaway: combine writing quality with measurable content outcomes.
What hiring teams look for
For content roles, recruiters check subject relevance, quality of output, and impact on traffic, leads, or conversions.
Use clear language and include metrics from published work whenever possible.
Content writer summary example
Content Writer with 4+ years of B2B SaaS experience producing SEO articles, landing pages, and email sequences. Grew non-brand organic traffic by 62% in 10 months through keyword research, content briefs, and editorial optimization.
Bullet point samples
Use this formula
Content action + context + metric. Example: “Published 22 high-intent comparison pages that generated 1,400+ monthly visits and 96 assisted signups within six months.”
Skills section
Writing: long-form, landing pages, case studies
SEO: keyword research, on-page optimization, internal linking
Tools: Ahrefs, GA4, Search Console, Notion, CMS platforms
Final checks before applying
Run your draft through the ATS checker and verify phrasing with our keyword optimization guide.